Ileane Smith, top blogging expert, started her blog by accident and has become one of the top social media experts about how to turn your blog into a money magnet.
Ileane presented a wonderful slide show to our group at www.businessofwriting.net. You can read the PDF slide show from Ileane Smith at this link: Start Blogging in 2017.
She has some unique personal perspectives about blogging:
- Unlike many people who contend that content is king, Ileane says, “Nope! Connections, collaborations and your confidence – those things are king.”
- And instead of starting her blogs by writing, she creates a Youtube video first and then writes the blog second.
When you start a blog to begin with, Ileane says you must start with a clear concept on your goal.
What kinds of goals can you accomplish through your blog?
● Establish thought leadership
● Build brand awareness
● Sell products or services
● Grow your email list
● Connect with your audience
● Promote a cause or interest
“You can’t know if you are reaching your goals if you don’t have the goal,” Ileane observes.
“The type of content we want to create will be dictated by those goals.”
While you are setting up your blog, you can read a book that Ileane has found to be extremely helpful – Known:The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer.
Choose your domain name and platform. She originally started ileanesmith.com because someone advised her to obtain the domain for her name. If you don’t own your personal domain, she said others could potentially use that to slander you or spread false information.
A dot com website would be preferable, though if you can only obtain dot net, you may follow the example of Darren Rowse, one of the top blogging teachers in the world, who started with a dot net.
In addition to a free or hosted WordPress site, you can also use:
Ileane recommends blog posts be at least 500 words in length. Although she acknowledges we can all publish longer pieces, she said that she herself prefers not to read longer articles.
Once you have published your articles, you want to promote your blog online through:
- Social Media
- Live Video
- Pinterest Discovery
- Blogging Networks
Although many people think of Pinterest as a social media platform, Ileane says that consumers use Pinterest as a discovery tool. You can walk around a store looking for a product, take a photo and Pinterest will advise you where to buy it.
And you can promote your blog live and in person through:
- Public Speaking
“When google doesn’t send you traffic you have to drum up traffic somewhere else,” Ileane says. “That’s why social media is the place that is why connections and collaborations are so important.”
Join our program at What Is Social Media Today
Putting all this together takes time and is part of creating a successful social media strategy.
We’ve got four ways for you to learn:
- Weekly webinars that you can join LIVE or listen to at your convenience
- One on one coaching
- Peer competition
- A forum with resources where all your questions can get answered
Join Catherine Carrigan and Ramajon Cogan at www.businessofwriting.net and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email firstname.lastname@example.org or contact Ramajon Cogan at (928) 821-4553 or email email@example.com.