As a social media specialist, you must create quality content that will build a tribe of raving fans that will keep your business profitable both now and for years to come.
Here are the top 10 tips you as a social media specialist can take to insure the success of your blog:
- Begin with your keywords. If you’ve been following Ramajon Cogan and Catherine Carrigan of www.businessofwriting.net, you’ve learned that the entire success of your social media strategy rests on how successful you are at researching and employing your keywords. These are the words and phrases people use to find you on the vast world wide web. Once you do the research, memorize your keywords. Use a mind map to brain storm articles based on your keyword. Then slowly but surely begin to drip out content based on these keywords.
- Put your keyword in your headline.
- Analyze your headline. Once you know the keyword you’re planning on using in your article, the importance of writing a killer headline can not be overstated. You can analyze your headline on this website. Realize you have 15 seconds to grab a person’s attention once they go to your website. In fact, 55 percent of readers spent less than 15 seconds. The most important part of your blog is in fact your headline, so spend time making it work.
- Include your keyword in your first paragraph.
- Include art. Colored visuals increase your chance of a person reading your content by 80 percent. Because you may have to pay to use images captured from the web, you may be better off using your smart phone to take photographs or videos telling the story of your business, products and services.
- Evoke emotion. The more your writing evokes positive emotion in your reader, the more likely your readers will be to share your content. The top four emotions to generate include 1. Awe 2. Laughter 3. Amusement 4. Joy.
- Write at least 500 words for a basic blog, 2,300 if you want Google to consider you an expert on that topic or 3,000 to 10,000 words if you want your article to be shared most often. Even though the average attention span of 9 seconds is now shorter than that of a goldfish, you need to write at least 500 words because Google considers 200 word blog posts to be thin content. According to our search engine optimization guru Scott D. Smith, Google will consider you an expert when you write articles 2,300 to 2,500 words long. Research shows that blogs that take about 7 minutes to read capture the most total reading time on average.
- Consider writing your blogs as a list. Because people don’t so much read on the internet as scan, lists become a highly effective way of writing your content. In fact, when researchers look at what causes blogs to go viral in the social media, list posts come in second after infographics. Other ways for you as a social media specialist to blog successfully include writing what blogs, why blogs, how to blogs as well as videos.
- Use Google Analytics to determine the topics readers really want to hear from you about. You already have a built-in generator of prime research information about your website – Google Analytics. Connect your website to Google Analytics. Then go to Behavior. Then click on Overview. You will find a list of your most-read articles. Use this list to discover what people really want from you. Create more content based on these topics.
- Blog at least once a week. Our search engine optimization guru Scott D. Smith says you can get 80 percent of the benefit from blogging by posting once a week. However, realize that companies that post 16+ times per month get 350 percent more traffic than those that only post 0 to 4 times per month. To avoid burnout, create a blogging schedule you can live with. Once your website has been around for awhile, you will benefit from the body of work you created. Some experts find that 90 percent of their leads come from old blog posts. Realize that as a social media specialist that when you create content, your blog posts will have an average lifespan of 2 to 3 years.
Want to learn more about how you can Win the Game of Social Media?
Putting all this together takes time and is part of creating a successful social media strategy.
Join Catherine Carrigan and Ramajon Cogan at www.businessofwriting.net and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email firstname.lastname@example.org or contact Ramajon Cogan at (928) 821-4553 or email email@example.com.