by Catherine Carrigan | Mar 6, 2017 | Game of Social Media, Social Media Strategy
When I wake up in the wee hours to write, being alone is precisely the point. The phone’s not ringing. None of my clients have started emailing or texting me yet. In this quiet space I can focus on listening to my inner voice long enough to get words out of my...
by Catherine Carrigan | Feb 9, 2017 | Game of Social Media, Getting Started in Social Media
One of the smartest ways to play the Game of Social Media is to cocreate with like-minded people. What does it mean to cocreate? When you cocreate, you work together with people in your industry to create content that will build each other’s tribes, thereby...
by Catherine Carrigan | Dec 10, 2016 | Getting Started in Social Media, Social Media Strategy
If a blog falls in the forest and nobody hears it, what good does it do in terms of marketing? None at all, of course! “Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi and New Barrett authors of Get Content...
by Catherine Carrigan | Oct 20, 2016 | Getting Started in Social Media, Social Media Strategy
If you plan on winning the Game of Social Media, you want to be sure to include Youtube as part of your strategy. Why is it so important for you to include Youtube as part of your social media strategy? Youtube is the second largest search engine in the world after...
