by Catherine Carrigan | Feb 9, 2017 | Game of Social Media, Getting Started in Social Media
One of the smartest ways to play the Game of Social Media is to cocreate with like-minded people. What does it mean to cocreate? When you cocreate, you work together with people in your industry to create content that will build each other’s tribes, thereby...
by Catherine Carrigan | Feb 3, 2017 | Getting Started in Social Media, Social Network
You’ve been wanting to start blogging as a way to establish your brand identity in social media, but you don’t have the money to hire a webmaster, purchase a domain name or a WordPress theme or maintain a professional website. OR you already have a...
by Catherine Carrigan | Jan 13, 2017 | Brand Identity, Getting Started in Social Media, Social Media Strategy, Social Network
One of the best ways to boost your brand identity is by establishing a presence on Instagram, which has 600 million active users today, including 89.4 million in the U.S. Like Pinterest, Instagram is a primarily visual medium so you create brand awareness by telling...
by Catherine Carrigan | Dec 10, 2016 | Getting Started in Social Media, Social Media Strategy
If a blog falls in the forest and nobody hears it, what good does it do in terms of marketing? None at all, of course! “Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi and New Barrett authors of Get Content...
by Catherine Carrigan | Oct 28, 2016 | Getting Started in Social Media, Social Media Strategy, Viral Marketing
You can create viral marketing success with Pinterest by following these six easy steps: Create boards around your keywords Search for or create group boards around your keywords Use viraltag.com to schedule your posts Put a Pinterest button on your blog or website to...
