Although we can all benefit in multiple ways from the 2.1 billion people on the planet who have a social media account, the benefits of social media are crucial today for five kinds of entrepreneurs:
- The solopreneur
- The mompreneur
- The ompreneur
- The authorpreneur
- The infopreneur
If you are a solopreneur, mompreneur, ompreneur, authorpreneur or infopreneur, your online audience is the most valuable asset to the long-term success of your business.
If you fall into any of these categories, sign up today to work with Ramajon Cogan and Catherine Carrigan at www.whatisocialmediatoday.com.
We can show you how to share your intention globally using the power of social media.
Who are these people and are you one of them?
- The solopreneur is a person who runs their own business. If this is you, you do everything – you run the production, the sales and marketing and all your own accounting. You take the trash out, return your own phone calls, make your schedule in between fixing meals, going for a bike ride or a walk and dropping your kids to soccer practice. You may run a home-based business, a coaching practice, operate a company part time in addition to holding down a regular job as an employee of a corporation or sell products through a multi-level company.
- The mompreneur is a woman who does it all – the kids, the washing, ironing, shopping, cooking and oh yes running a business. If this is you, not only are you more than likely a solopreneur you are also the chief psychologist and overburdened personal assistant for your kids, pets and possibly aging parents. There’s a lot on your plate and you would like to keep yourself on the to-do list also.
- The ompreneur is a person who runs a mind-body wellness business. You may operate a small yoga, tai chi, qi gong or Pilates studio, teach meditation classes, offer coaching, astrology readings, Reiki, energy healing, medical intuitive healing or other services that empower others to make a deeper mind-body connection. If this is you, you are working hard to keep your own mind and body balanced while managing to make a living.
- The authorpreneur is a person who writes books. If this is you, you may be on your first book or have a well-established brand through a series of books you have created on specific topics. You may be retired or write books on the side while working full-time as an employee of a corporation or in your own solopreneur business. If this is you, you are looking to connect to the kind of people who would like to buy your books and possibly other related products and courses you create.
- The infopreneur is a person who sells information. If this is you, you may be running a webinar or live seminar business, offering CDs, audio download recordings or other kinds of internet downloads or live in person trainings. You create content that you are wanting to sell to a large audience. You could teach people how to paint their house, how to cook, how to run marathons more successfully or cover many other topics.
From an energetic perspective, the collective consciousness now manifests through social media.
This is now known as the Virtual Collective Consciousness. VCC occurs when a large group of persons, brought together by a social media platform think and act with one mind and share collective emotions
When you put a message out, the effects ripple out into the world and then come back to you.
Do you have what it takes not only to draw attention to you and your business but to build an audience that will support you financially for the rest of your life?
Here’s how each of these social networks can help you:
- Facebook. Through Facebook, you can connect to thousands of groups of like-minded people through its 1.1 billion unique monthly visitors. Not only does Facebook allow you to keep up with what your friends are doing, you can share your blog articles, send out coupons, run contests, do informal surveys and let everybody know when you launch a new product or service or publish your latest book. You can stream live video events. You can have not only a personal page but also a Facebook page for your business. Through Facebook, you can keep up with people you already know and grow your fan base. Here you can reach 72 percent of adult internet users.
- Twitter. Twitter is the ultimate generator for in-bound marketing with 310 million unique monthly visitors. Here you can connect to a world of people you have never met but with whom you have mutual interests. Through the effective use of hashtags, you can sort out not only what you are looking for but other people who can buy your services and products can find you. You drive people to your website through the use of shortened links in your tweets and in your branded use of photographs, videos and other images. You can live-tweet your events to let everybody know what’s happening.
- Youtube. After Google, Youtube is the second largest search engine with more than 3 billion searches a month. By making short videos about the benefits of your service or product, you can not only inform the public about what you have to offer you can grow an enormous following. You do not have to hire a Hollywood producer, your iPhone or Android phone will work just fine. You don’t need to be hired by radio or TV to run your own show, you can record your own video through your phone or videoconferencing services like Zoom.us and develop a huge following.
- LinkedIn. Not only can you post your resume online through LinkedIn, you can accumulate personal endorsements for each of your skill sets. You can post your blog on LinkedIn, which can allow you to reach a wider audience than you may be able to reach through your website alone. You can join LinkedIn groups to get ideas about how to solve problems in your business as well as to promote what you do to the 225 million people every month who visit LinkedIn.
- Pinterest. You can post photographs of each of your products or services on Pinterest, which is fastest growing social network along with Tumblr. Each photo you post can contain a direct link to driver other users to your website where you can sell it. This is a great place to showcase arts, crafts, fashion, interior design, do it yourself projects and how-to information. You can create boards on topics that you want to be known as an expert about and invite other people to contribute to group boards, thereby creating a like-minded community. If you are stumped or bored, you can get inspired with new ideas by the 250 million people a month posting on Pinterest. Because the majority of Pinterest users are women, you can connect easily here to a large female audience.
- Instagram. Here you can post photos and videos of your products and services and build the image of your brand. By incorporating links back to your website with each post and multiple hashtags, you can quickly reach an unlimited audience looking for what you have to offer. This is the ideal place to connect with young adults as 55% of online adults ages 18 to 29 use Instagram. You offer e a behind-the-scenes look at you and your business to the 100 million people a month who visit Instagram.
- Google+. Posting articles on Google+ immediately feeds your information into Google, the largest search engine in the world. Posting your blogs here can help you get to the first page of Google, which is marketing gold as 91 percent of people searching do not go beyond page one of Google. In addition, you can offer Google hangouts to meet with customers and clients from all over the world. Like Facebook, you can connect with Google+ groups of like-minded people to share ideas, get inspired or promote your products and services.
- Tumblr. Tumblr offers you a FREE blog where you can post images and information about your products and services. If you are just starting out and do not have the money to create your own blog or website, Tumblr would be a great place for you to start. Even if you have not heard of it, 110 million people visit Tumblr every month.
- Goodreads. Goodreads is the world’s largest social media network for readers and authors. Like LinkedIn, you can re post your blog here if you have an author page. You can run giveaways to promote your latest book and connect with people who actually read and buy books, receive reviews and find out more about the current business of writing, publishing and marketing books.
What’s so great about these social networks from the point of view of an entrepreneur:
- You don’t have to spend money to market to billions of people. You just have to spend time creating quality content that other people will want to share, comment on, view and click on.
- You can easily connect with like-minded people who will appreciate your products and services.
- By creating content through your website or blog that you share through the social networks, your website will end up ranking higher on the search engines.
- Google has changed its algorithms to try to outsmart the SEO (search engine optimization) experts that big companies hired to try to rank higher. Nowadays if you want your business to rank high in the search engines, you have to be popular in the social media.
- Even the SEO experts recommend SMO – Social Media Optimization – to support the work they do on the back end of your website so that you can show up in searches for your products and services.
- You can connect with social media influencers who will be happy to share your ideas, content, product or services. These people are mavens with thousands up to millions of followers who heed their advice.
- Many experts now believe that social media is the biggest influencer of buying decisions as 4 in 10 social media users have purchased an item after sharing it or marketing as a favorite on Facebook, Twitter or Pinterest.
- 74% of consumers rely on social media to inform their purchasing decisions.
- Only 33 percent of consumers trust ads these days but 90 percent trust peer recommendations.
- By carefully researching topics and hashtags, you can create images and content that become wildly popular, contributing to viral marketing where thousands of people click through to your website where they will ultimately become your consumers and adoring fans.
- You can generate positive word of mouth that can spread fast on the internet. 58% of consumers share positive experiences and seek advice from friends and family when they talk about brands on social media.
- 43% of consumers are more likely to buy a new product when learning about it on social media.
- 30% of consumers learn about products from friends or personal social media accounts.
The blessing of all this is that you no longer have to spend money purchasing radio, TV, newspaper or magazine ads to market your business.
You no longer have to hire a PR agency, Madison Avenue advertising company, literary or talent agent or other media representative.
All you really have to do is learn how to market yourself and your business effectively through social media.
Think social media training might be helpful to empower you to get to the next level?
Let us show you how!
Through www.businessofwriting.net, Ramajon Cogan and Catherine Carrigan have set up a unique educational and training experience we call the Game of Social Media.
For $2,695, we will show you how to:
- Establish an effective social media strategy
- Identify the best keywords and hashtags for your business
- Brand your blog
- Market your blog to attract people you have never met and who have never before heard of your and your business
- Discover what people are actually searching for when they find your website on the internet
- Build a worldwide audience so that you no longer have to rely on a local network for sales
- Connect to a tribe of other solopreneurs, mompreneurs, ompreneurs, authorpreneurs and infopreneurs who can support you
- Finesse your approach on each of the major social networks, as each network requires different strategy
- Set up a unique #digitalsocialsignature so that people remember you, your products and services
- Measure your return on investment (ROI) in social media
- Find out what people really want to learn and buy from you
- Build online communit
- Have fun
- Integrate social media into your busy life
- Make more money because more people are coming to your website and discovering you on the internet
- Automate and simplify your social media marketing
- Overcome your personal blocks to being successful through social media marketing
Our program has 5 parts:
Module 1 – Assessment
Module 2 – Setup
Module 3 – Content Creation
Module 4 – Win the Game of Social Media
Module 5 – Take Your Game to the Next Level
You will be learning 3 ways:
- 20 webinars
- 12 one-on-one training sessions, 6 with Ramajon Cogan and 6 with Catherine Carrigan
- Peer play and competition, as we will set you up with another person to learn how to play the Game of Social Media
We’ll give you six months to play the Game of Social Media with us.
You’ll be building your audience over time, learning how to integrate our methods into your business and daily life and learning how to play the Game of Social Media at higher and higher levels.
For more information, please email us at the following links:
Ramajon Cogan, firstname.lastname@example.org
Catherine Carrigan, email@example.com
You can also call:
Ramajon Cogan in Hawaii on the Hawaii-Aleutian Time Zone (928) 821-4553
Catherine Carrigan in Atlanta on Eastern Standard Time, 678-612-8816
If you choose to call, please be aware of your time zone and the time difference.
What is social media today? Social media today happens when you build a unique digital social signature and build an online tribe of raving fans who can support you and your business for the rest of your life.